Honk If You Love Route 66

Thousands of people revved up their engines and partied hearty on October 4 at the Old Chain of Rocks Bridge during the first annual St. Louis Route 66 Festival.

Insight worked with the Confluence Partnership and Trailnet to create and promote the new festival.

Highlights included an amazing collection of classic cars that lined the historic bridge over the Mississippi River, music, delicious road food and art sales and activities.

Some of St. Louis' most popular musicians entertained festival attendees during the day. Kim Massie, Nancy Kranzberg and the Second Half, Gene Dobbs Bradford and the Blues Inquisition and Butch Wax and the Hollywoods rocked the stage.

The event was emceed by KMOX Radio's Greg Damon and presentations by Route 66 authors and icons -- including Joe Sonderman, Ted Drewes, Connie Corcoran Wilson and Joe Holleman -- delighted the crowd.

An old-fashioned sock hop and a "walk-in" movie showing of American Graffiti ended the day.

The new festival was previewed by Great Day St. Louis on KMOV-TV and was covered by the St. Louis Post-Dispatch, the Suburban Journals and many other media outlets.

Stay tuned for an announcement about next year's festival date.